Thursday, November 19, 2015

Google wants to stop being just an ad company by 2020

The technology industry is flush with companies forecasting the rapid growth of cloud computing over the next five to 10 years. Now Google, a relatively small player in the cloud market, has chimed in. Urs Hölze, senior vice president of technical infrastructure, predicted today at the Structure conference that Google's cloud revenues would surpass its advertising revenues by 2020, according to Business Insider. Google made 89 percent of its total revenues last year from advertising delivered through its search engine.

It's a bold projection. But it mirrors the ambitions of Microsoft CEO Satya Nadella, who said in April that his company's cloud business would be notching $20 billion a year in revenue by 2018. At the time, Microsoft's...

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