Starting today, Etsy sellers will have a new way to raise money without leaving the site. It's called Fund on Etsy, a crowdfunding platform that will let Etsy sellers raise money through Kickstarter-style preorders. Like most crowdfunding sites, funds will only be moved over once a campaign reaches its goal, and the timeline for fulfilling preorders is open-ended, giving sellers significantly more leeway than traditional retail cycles. Fund on Etsy is starting as a pilot program, running only within the US from June 16th to August 16th, but it could easily be expanded if it proves popular with Etsy's users.
It's part of a number of recent efforts to expand Etsy's offerings, including programs that simplify shipping or connect sellers to...
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