Ello, the ad-free, idealistic social network that captured our imagination when it launched in the fall before receding into the background, is ready for its second act. We called Ello "half-formed" when we looked at it last year, with one of its most glaring omissions being the lack of a smartphone app in a world gone mobile. That's being corrected today as Ello launches its iOS app (Android and Windows Phone are planned for the coming months).
Ello co-founder and CEO Paul Budnitz made it clear that he feels like this app release marks a more formal, feature-complete launch of the service, compared to what came last fall. Users can now join without an invite, and he thinks the platform is now ready for public consumption beyond those...
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