Verizon, it has just been announced, has agreed a deal to buy AOL for $4.4 billion. That's a price of $50 per share and the transaction is expected to be completed this summer. The American mobile giant describes this as a "significant step in building digital and video platforms to drive future growth." Having AOL's digital content and advertising expertise is seen as a major asset in advancing Verizon's strategy to monetize LTE wireless video and other over-the-top video services. Even so, it's amusing that the first key AOL asset mentioned in the press release is the enduring (eternal?) subscription business that has kept it in business for so long. Beyond that, there are significant brands in online publishing such as The Huffington...
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