Thursday, February 5, 2015

Gawker ruins Coke's internet kindness campaign by making it tweet Hitler quotes

In spite of the courage and optimism that Coke showed during its Super Bowl ad last weekend, it appears that the internet is, in fact, too mean for it to fix. According to Adweek, Coke has now had to pull an online campaign that it launched alongside the commercial because it resulted in the company's main Twitter account spitting out images that included the text of Hitler's Mein Kampf.

As part of Coke's ad campaign, it allowed people to reply to tweets with the hashtag #MakeItHappy, which would prompt the @CocaCola account to automatically take that tweet and spit it back out as fun ASCII art. The idea was that Coke would turn negative tweets into positive images, but naturally, things got way out of hand. Mainly, that's because G...

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